I bought this book many years back at the annual Big Bad Wolf book sale. I had no idea what enchantment (the action of positively changing people’s perception towards the reader and his/her product/business) was when I got it (see why I decided to get it anyway below). I’ve only read it recently as I start to clear my backlog of unread books (I love reading but abandoned the hobby until slightly more than a year ago when I restarted).
I love the book from the very beginning (I guess you can say I was enchanted right from the start) because:
- It was written in simple, easy to understand English so that I did not need to keep searching the dictionary.
- The sub-sections are short but straight to the point and concise. I don’t feel burdened or bored by a long chapter.
- Because of the above points, it’s easy to put down and resume afterwards.
- There are various examples of real life success stories at the end of each chapter.
Seasoned readers of business books may find the contents too simple. However, for a beginner like me, I find this to be a really good introduction to the art of enchantment. This book is also very relevant to our day to day lives. We could make good friends and have happy bosses if we keep the points in mind.
While at it, the author emphasised the importance of being genuine and do good. Never do unto others what you don’t want done unto you.
Overall, after finishing the book, I would say it serves as a great starting point whilst still very readable for the seasoned practitioners. It will work well as a quick reference guide, too, should you need to go back and look for some pointers.
* Guy, if you ever come across this obscure blog post, I bought this book because:
- Someone suggested to follow your tweets but I can’t remember who did the recommendation, sorry.
- The cover looks really nice.
- The cover states the books is a “New York Times and Wall Street Journal Bestseller..”
- The book was on sale.
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